RCADM (RKCL Certificate in Advanced Digital Marketing)
Both individuals and enterprises need to have a solid understanding of digital marketing principles in the present digital world. Whether you're new to the digital world or want to brush up on your knowledge, this course will provide you with the core skills you need to succeed in it.
- 120 hours (3 Months)
- ITGK Instructor Led + RKCL LMS portal based self-study
Course Introduction & Objective
In-depth discussions on advanced subjects including sophisticated social media tactics, data-driven decision-making, and search engine optimization (SEO) techniques and more will be covered in this course. Our goal is not only to increase your theoretical knowledge but also to give you practical tools and real-world experience that you can use to help your clients or business achieve real results.
By the time this course ends, you will be a successful digital marketer with the know-how, abilities, and confidence needed to create complex marketing strategies, maximize results, and provide outstanding return on investment in the highly competitive arena of today’s digital market.
Certification
- Both printed & digital certificate (DigiLocker) by RKCL
Register
- Register at Center: Learner can contact at our learning center and we will coordinate with them for registration process.
Fill out the form by clicking the button below in order to get more details about the course and admission. We will be happy to assist you.
Syllabus
Faculty notes from ITGK and a login to the RKCL LMS Portal that grants complete access to digital marketing e-content
- Design and Optimization Approach for Websites
- Image Enhancement
- Selecting an Eye-Catching Headline and Description for Your Template
- Select Information and Make CTA Clearly Visible
- Time to Choose the Best Send Time
- Optimizing for Mobile
- Using Mailchimp, Create Email Campaigns
- How to Select the Best CRM for Your Needs as a Business
- Overview of CRM Software: Hubspot, Keap, Salesforce, Zoho, etc.
- How to make a website more search engine friendly
- Which standard SEO techniques are used?
- How to use various SEO techniques to improve your website
- How to conduct research on keywords
- Tools to help you choose the ideal term for your company
- Long-Tail keywords and LSI (latent semantic indexing) keywords
- On-Page SEO strategies
- Techniques for Off-Page SEO
- Backlink Types and Techniques
- How to use local SEO effectively
- Select the Appropriate Keyword for Local SEO (depending on location)
- Developing GMB and more local directories
- Schema markup for online content
- Optimizing Site Audit SEO Focus and Page Speed Strategy for content
- What is SEM?
- Various forms of paid advertising
- An Overview and Practical Introduction to Google Analytics
- Submit a sitemap, control robots files, and understand the various types of reports in Webmaster, including indexing, experiencing, shopping, and enhancement reports.
- How Google Search Console is configured
- How to use Google Analytics to analyze traffic
- various Google Analytics channels
- How to use Google Analytics to track real-time traffic
- Fundamentals of Google Analytics 4 (GA 4)
- Reporting formats available in Google Analytics
- Recognizing the report’s audience, acquisition, behavior, and conversation
- Realistic, in-depth acquisition learning Report
- Practical Comprehensive Education on Engagement Reporting
- Practical Comprehensive Study of Retention Report
- Another Practical Comprehensive Study on Monetization Report
- A Useful and Comprehensive Description of User and Technical Reports
- Recognizing Event Analysis and Monitoring Information
- Realistic Comprehensive Analysis of Events Comprehending GA4 Instantaneous Report
- A Useful and Comprehensive Description of the Real-Time Report
- Investigate GA4 and generate a fresh Free Form Report.
- Realistic Step-by-Step Guide to Creating a Free Form Report and Verifying Performance and Insights in GA4 User behavior and demographic report in GA4
- A Practical Guide on Configuring Google Ads
- A Practical Guide to Google AdWords and the Difference Between SEO and PPC
- Detailed How-To Guide for Google Ads
- Recognize Google Ads Auction
- How to Raise Ad Rank to Get Clicks and Impressions of High Quality
Selecting an appropriate Keyword for your business. - Change the term based on the match type (exact match, broad match, etc.).
- Bid Approach for Search Terms
- Strategy for Portfolio Bids
- Using Responsive Search Advertisements (RSA)
- Use Extension to Boost Ads and Increase Clicks
- Try Bidding Automatically to Increase Clicks Putting up a bid to boost Clicks
Campaign - Scheduling Automatic Methods to Raise Ad and Optimization Scores
- Optimize Budget with Performance Planner
- campaigns for app marketing (Mobile Platform Ads)
- Demand Generation and Discovery Campaigns
- Billing: modes of payment and advertisement settings
- Constructing a Framework for Content Creation
- How to Write Catchy Taglines, Ads, CTAs, and Other Text for Your Business
- Time management and scheduling for social media material
- How to write a compelling title for your social media article
- How to increase social media followers and engagement
- Utilizing popular tags, descriptions, and hash tags
- Title Study and Thumbnail CTA Concept
- Knowing YouTube Analytics
- Utilizing Google Ads to Promote YouTube Videos
- posting timing and tagging in a brief video
- Using Google Ads and Meta Ads to Promote Shorts
- Analyzing competitors and building a brand on Instagram
- How to use bought media to grow your Instagram following
- Using LinkedIn Marketing to better understand sponsored content, dynamic ads, and lead form
- managing your campaign and LinkedIn Ads optimization
- Knowing which social media platform is most appropriate for the business you run
- gaining followers on social media platforms
- budget allocation and posting schedule for social media platforms
- AB testing on different social media platforms to get better outcomes
- Using social media to create traffic and leads
- Make your online store better.
- Using content marketing on your online store
- Remarketing for your online store
- Recognizing the user funnel to increase conversion
- Guidelines for posting on social media for the e-commerce business you manage
- How to use live shopping and what it is
- Ideas for Live Shopping
- How to Produce Real-Time Social Media Content
- Establish commissions and affiliate accounts for your company.
- How to present your business to an affiliate
- Join an Affiliate Program on an E-Commerce Website to Receive Commissions
- roles for paid marketing in online reputation management
- enhancing local listings and GMB (Google My Business) for improved ORM
- The difference between PR & ORM
- Analysis of Customer Sentiment: Negativity
- How to react in a crisis or controversy is known as crisis management.
- Examine the significance of Quora, Reddit, MouthShut, and Glassdoor as portals.
- Influencer marketing: What is it?
- How to locate suitable influencers for your company
- Getting deals done with influencers and being convenient
- Influencer marketing budget and target market
- Concept of Mobile Marketing
- How to use social media to advertise your app
- How to get more people to install your iOS and Android apps
- Digital-out-of-home (DOOH) advertising solutions through programmatic advertising
- How to set up chatbots for your website and app
- The operation of chatbots
- How to use chatbots to automate the processing of your orders
- Voice Search: What Is It?
- How to make your website or business more voice search friendly
- Implementation of voice search schema
- Creating content that optimizes voice search
- AI’s function in online advertising
- AI applications for email marketing and content creation
- AI application for search engine optimization
- Voice search and AI applications for e-commerce
- Using AI to create a content calendar
- How to use AI tools to boost ROI and engagement
- Top AI tools for digital marketing for your company
- How AR Operates
- What functions does AR technology serve in your online store?
- What is marketing using geo-fencing?
- Recognize the importance of geofencing marketing for your company.
- How to advertise your company on near me and local search
- advertisement on OTT apps
- Sound-Aware Advertisements Virtual Reality (VR)
- Recognize how important internet marketing is to your project.
- Case Study: Why Digital Marketing Is Necessary
- For your website, conduct a site audit. Case Study – Site Audit
- Case Study: Useful Site Inspection
- Choosing the best category to advertise your company in
- Case Study: Appropriate Category Select the setup and determine the project’s budget.
- Case Study: Establishing a Budget
Courses Fee Structure for the year 2024
The following fee will be charged:
| Candidate | Total Fee (Rupees) |
| Per Student | 14000/- |
Total fee is including of Course fees, Examination fees and Certification fees
This course includes:
- Language: English, Hindi
- Duration: 120 hours (3 Months)
- Learning Mode: Center,Online
- Jurisdiction: Nationwide
- Certificate of Completion
Eligibility
- Preferably, the learner should be a standard 10th pass student (Not Required)
- Anyone with a strong desire to learn about digital marketing.
